Experience
Remote, 1/2022 to Present
- Designed and developed multiple brochures, long-form booklets, direct mailers, white papers, and comprehensive sales presentations within brand guidelines for this Fortune 500 B2C healthcare company.
- Created distinct logos for Clover’s Affinity groups, enhancing brand recognition andemployee engagement.
- Developed visually compelling t-shirt designs for hackathons, and promotional items, contributing to the company’s internal culture and team-building events.
Remote, 10/2023 to 5/2024
- Designed HTML emails, website banners, motion graphic animations, and social media content for a global B2B kitchen equipment brand, ensuring brand consistency acrossall platforms.
- Contributed to the company's rebranding efforts by creating cohesive visual identities, enhancing brand presence in a competitive market.
- Produced large-scale environmental tradeshow graphics, significantly improving the visual impact of the company’s marketing materials.
Houston, Texas, 1/2016 to 6/2018
- Rebranded the company’s entire collateral portfolio, resulting in improved customer engagement and a more cohesive brand identity.
- Redesigned and maintained the company’s WordPress website, which led to an increase in conversion rates and clearer communication of service offerings.
- Trained an intern in graphic design processes and best practices, contributing to their professional growth and development.
- Managed strategic marketing campaigns via social media, generating increased brand awareness and customer interaction.
Bellaire, Texas, 8/2014 to 8/2015
- Created and designed websites and marketing materials for clients, including restaurants, logistical companies, and the healthcare industry, supporting their branding andadvertising goals.
- Collaborated with the team to produce digital and print assets, enhancing brand visibility and client engagement.
Houston, Texas, 6/2014 to 6/2023
- Developed and managed over 50 websites for small businesses across various industries, including a school district, oil and gas companies, and home construction driving their online presence and branding efforts.
- Rebranded and launched several small businesses, enhancing their visual identity andbrand positioning.
Houston, Texas, 2/2014 to 12/2016
- Created comprehensive brand identities for Houston area construction companies and real estate agencies, strengthening their market visibility.
- Designed and developed a fully functional website, enhancing the company's digital presence and client engagement.
- Coordinated photography for over 60 homes, showcasing construction progress and enhancing marketing materials.
Spring, Texas, 6/2013 to 12/2013
- Collaborated with senior executives to design and develop the annualAnalyst Presentation in PowerPoint, transforming complex data into clear,visually impactful presentations.
- Created high-quality visual content for corporate publications, including reports, brochures, and newsletters, while adhering to brand guidelines.
- Applied expert knowledge of Adobe Creative Cloud and Microsoft Office Suite to produce polished, professional materials under tight deadlines.
- Worked closely with project managers to ensure design deliverables aligned with business objectives.
- Managed multiple projects simultaneously in a fast-paced environment, maintaining high attention to detail and quality control.
- Consistently implemented innovative design solutions to enhance clarity and engagement across visual communications.
Houston, Texas, 7/2002 to 4/2013
- Managed full-cycle retail marketing projects to promote senior management’s vision for the company, serving as the lead designer for all creative initiatives.
- Designed and implemented targeted email campaigns, driving sales for over 20 retail stores from a list of more than 100,000 customers.
- Developed a comprehensive wholesale catalog, retail signage, flyers, in-storeposters, and an infographic brochure, translating product information into creative literature advertised across multimedia platforms, enhancing product visibility and customer engagement.
- Created a variety of print deliverables, including product packaging, business cards, and promotional materials, ensuring consistent branding across all printed assets.
- Developed informational mini-websites for customer education on the detailed features and benefits of the company’s products.
Education
The University of Houston in Houston, Texas
Grade: 3.6 GPA
Intense studies and research in graphic design and theory with a concentration in typography. Studies are put into practice in the form of poster designs, web designs, identity, book layouts, packaging, environmental graphics, and other 2D and 3D projects.
*Acceptance into the Graphic Communication program was based on a juried process.
- Graduated with Honors, Cum Laude
- SEGD Award, 2011 Dis(solve): The Japhet Creek Project
Experience
Remote, 1/2022 to Present
- Designed and developed multiple brochures, long-form booklets, direct mailers, white papers, and comprehensive sales presentations within brand guidelines for this Fortune 500 B2C healthcare company.
- Created distinct logos for Clover’s Affinity groups, enhancing brand recognition andemployee engagement.
- Developed visually compelling t-shirt designs for hackathons, and promotional items, contributing to the company’s internal culture and team-building events.
Remote, 10/2023 to 4/2024
- Designed HTML emails, website banners, motion graphic animations, and social media content for a global B2B kitchen equipment brand, ensuring brand consistency acrossall platforms.
- Contributed to the company's rebranding efforts by creating cohesive visual identities, enhancing brand presence in a competitive market.
- Produced large-scale environmental tradeshow graphics, significantly improving the visual impact of the company’s marketing materials.
Houston, Texas, 1/2016 to 6/2018
- Rebranded the company’s entire collateral portfolio, resulting in improved customer engagement and a more cohesive brand identity.
- Redesigned and maintained the company’s WordPress website, which led to an increase in conversion rates and clearer communication of service offerings.
- Trained an intern in graphic design processes and best practices, contributing to their professional growth and development.
Houston, Texas, 6/2014 to Present
Working with small businesses in a variety of industries to create and maintain websites, branding and printed collateral pieces. Manage marketing with advertising, SEO and social media. Worked with several agencies to do overflow work.
KEY ACHIEVEMENTS:
- Created and managed 50 websites.
- Rebranded and launched several small businesses.
Houston, Texas, 2/2014 to 12/2015
Created comprehensive brand identities for Houston area construction companies and real estate agencies. Coordinated photography of an average of 60 homes at one time, displaying home progress at every stage of construction development. Handled signs and advertising collateral at home sites.
KEY ACHIEVEMENTS:
- Created and managed 50 websites.
- Rebranded and launched several small businesses.
Spring, Texas, 11/2014 to 12/2014
On a short-term contract, interfaced with executive-level leadership to create a PowerPoint presentation for the company’s annual Analyst Presentation. Provided additional designs for magazines and digital media.
Houston, Texas, 7/2002 to 4/2013
Managed full-cycle retail marketing projects to promote senior management’s vision for the company. Translated product information into creative literature advertised on multimedia platforms, including signs, print, and web. Created and sent targeted email advertisements with store promotions and sales.
KEY ACHIEVEMENTS:
- Drove sales for more than 20 retail stores using targeted advertising from a list of more than 100K emails.
- Created a comprehensive wholesale catalog of company products and an infographic brochure allowing clients to easily view product information.
Education
The University of Houston in Houston, Texas
Grade: 3.6 GPA
Intense studies and research in graphic design and theory with a concentration in typography. Studies are put into practice in the form of poster designs, web designs, identity, book layouts, packaging, environmental graphics, and other 2D and 3D projects.
*Acceptance into the Graphic Communication program was based on a juried process.
- Graduated with Honors, Cum Laude
- SEGD Award, 2011 Dis(solve): The Japhet Creek Project
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