Experience
Remote, 1/2022 to Present
Design and create multiple brochures, direct mailers, booklets and presentations within brand guidelines as well as logos for the corporation’s affinity groups, and t-shirt designs for their hackathon.
KEY ACHIEVEMENTS:
- Created several logos for Clover’s Affinity groups
- Created multiple brochures, direct mailers booklets, and presentations.
Houston, Texas, 1/2016 to 6/2018
Designed and created graphic communications materials to promote this business dedicated to supporting new mothers and families. Generated regular emails with updates on organizational programs and events. Spearheaded strategic marketing campaigns leveraging social media outlets including Facebook. Coordinated photoshoots and video production projects. Redesigned Wordpress website from the ground up and maintained it.
KEY ACHIEVEMENTS:
- Rebranded the company’s entire collateral portfolio, including new brochures, collateral pieces, sales cards and schedule designs.
- Reduced confusion about service offerings and increased conversion rates by redesigning the organization’s website to improve information delivery.
Houston, Texas, 6/2014 to Present
Working with small businesses in a variety of industries to create and maintain websites, branding and printed collateral pieces. Manage marketing with advertising, SEO and social media. Worked with several agencies to do overflow work.
KEY ACHIEVEMENTS:
- Created and managed 50 websites.
- Rebranded and launched several small businesses.
Houston, Texas, 2/2014 to 12/2015
Created comprehensive brand identities for Houston area construction companies and real estate agencies. Coordinated photography of an average of 60 homes at one time, displaying home progress at every stage of construction development. Handled signs and advertising collateral at home sites.
KEY ACHIEVEMENTS:
- Created and managed 50 websites.
- Rebranded and launched several small businesses.
Spring, Texas, 11/2014 to 12/2014
On a short-term contract, interfaced with executive-level leadership to create a PowerPoint presentation for the company’s annual Analyst Presentation. Provided additional designs for magazines and digital media.
Houston, Texas, 7/2002 to 4/2013
Managed full-cycle retail marketing projects to promote senior management’s vision for the company. Translated product information into creative literature advertised on multimedia platforms, including signs, print, and web. Created and sent targeted email advertisements with store promotions and sales.
KEY ACHIEVEMENTS:
- Drove sales for more than 20 retail stores using targeted advertising from a list of more than 100K emails.
- Created a comprehensive wholesale catalog of company products and an infographic brochure allowing clients to easily view product information.
Education
The University of Houston in Houston, Texas
Grade: 3.6 GPA
Intense studies and research in graphic design and theory with a concentration in typography. Studies are put into practice in the form of poster designs, web designs, identity, book layouts, packaging, environmental graphics, and other 2D and 3D projects.
*Acceptance into the Graphic Communication program was based on a juried process.
- Graduated with Honors, Cum Laude
- SEGD Award, 2011 Dis(solve): The Japhet Creek Project
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